Instagram, Facebook, YouTube, everywhere, everyone is playing the game of digital marketing, and we don’t play games to lose, so we need to be on top of our game.
These platforms are not only the future but also the present, and brands/ companies must pay attention to them. When it comes to developing a strong digital marketing strategy, it’s time to stop speculating about the future and begin proactively adopting new technology with the leading digital marketing strategies for 2023.
So let’s get started with the top digital marketing trends, to keep us on top of the game. To make it a little easier, we have listed the most important digital trends we need to be aware of in 2023.
1. Front and center for social impact approach
Brands taking a stand for their principles is nothing new. Putting their influence on decision-making- making at the heart of their digital marketing strategy, on the other hand, represents a shift in how firms frame themselves in reaction to global events.
And we’re not simply talking about how to respond to natural calamities or sociopolitical crises. Consumers choose businesses that take the initiative truly and consciously, focusing on the values and ideals they stand for.
In terms of digital marketing, including social issues in your company’s broader goal is a natural byproduct of what it implies to be a values-led business in today’s environment. Your social material, images, and email subject lines should all be affected by and fed back into your social impact plan.
2. Marketing geared towards teenagers.
Gen Z is more than the “next generation” of customers. They are the present generation, and with $143 billion in purchasing power, they will account for more than 40% of US customers in 2021.
In addition to their incredible consumer power, Gen Zers are pioneering how we perceive and engage with companies, mostly through youth-dominated platforms like TikTok. They opt to interact solely with firms that appeal directly to their passions and the way they communicate, having seen through traditional marketing ploys. Companies that are honest, straightforward, down-to-earth, and real will appeal to Generation Z.
It’s not simply about putting some acid graffiti on your marketing materials and labeling it”lit.’. Establishing a brand character that truly communicates with newer generations is more than a trend for 2023; it’s the beginning of how all brands should position themselves, from the vibrant, colorful visual appeal that most appeals to Gen Z’s taste to the genuine quest and public persona that they value above all else.
3. Branded content that is genuine and humanized.
One of the greatest methods to generate brand loyalty in 2023 is to create digital content that delivers a real, humanoid character complete with comedy, fragility, honesty, and anything else we desire in our interpersonal connections. Characters or mascots may be used to develop these ties in your digital marketing, whether it’s through video, email, or app designs.
Of course, the personalities must seem relevant and real to your overall brand. A warm and humorous face that target consumers can relate to is an excellent strategy to build loyalty through digital marketing.
4. Audio-first advertising.
It’s difficult to overestimate TikTok’s influence in the realm of digital marketing. However, one of the more unexpected outcomes has been the emergence of audio-first programming. This, in particular, stems from TikTok’s marketing as a social network for audio-based material of all types, rather than just video.
With 90% of consumers believing that sound is an important element of the platform encounter, they are eight times as likely to remember branded content when different noises are employed. Being tonal as a digital marketing approach is generating a slew of commercials we’re seeing online, such as how-to videos, product spotlights and teasers, backstage pictures, and more.
So, instead of the fleshed-out, word-for-word scripting used by radio advertising, allow your brand partners some leeway.
5. The popularity of symphonic advertisements is growing.
In 2019, a British start-up will AI Music used ‘shapeshifting’ technology to allow people to modify music using artificial intelligence in the first symphonic commercial. In other words, the system automatically altered the backdrop music of the digital advertisement to fit just what the user was now listening to.
It may sound like a passing craze, but Dunkin’ Donuts employed this technology in 2021, and the results were spectacular. When compared to non-personalized advertising included in their previous campaigns, they saw a 238% boost in engagement.
And, because employing music in advertisements has been shown to enhance recall and buy intent, the only thing better than choosing the right song for your ad is letting the ad itself to choose a track that will exactly connect with your audience.
6. AV product promotion.
When it comes to immersing consumers in advertisements, using audio and visual (AV) technologies in your digital marketing approach is becoming increasingly important. Branded graphics that engage several senses offer a more memorable, remarkable experience for the consumer amid a sea of static pictures online. As the brand, you may enjoy being seen and cultivating customer loyalty with clients who eagerly await your content.
Brands can also use AV technology, on a lesser scale. Consider social media filters that allow people to interact with your product while exploring, such as trying on lipstick to see how it looks. Or, like Meta, you can go big and create a completely branded world for your consumers to enjoy.
7. Influencer marketing that is realistic.
Influencer marketing may not seem revolutionary. However, the way marketers invest in and collaborate with influencers to reach their consumers is always changing. In 2023 we’re expecting to witness a move away from the conventionally aspirational influencer.
TikTok (yes, it’s back!) has changed the way social media users see one another, providing anybody with a platform to build massive followings without the need for precisely manicured feeds on Instagram or continual long-form content creation on YouTube. They are now seeing through the heavily paid advertisements by celebrities and high-profile influencers and are moving away in favor of more authentic, trusted sources: each other.
Now Instagram reels and YouTube shorts are also coming up.
So, in 2023, the prediction is that there will be an increase in the decline of expensive celebrity sponsorship and an increase in the ranks of micro-influencers. Brands are realizing that even people with tiny followings may have a large influence. Their followers will trust their material and act accordingly as long as it is completely aligned with your brand.
These major new developments, such as AV, AI, and interactive experiences, are not going away. So, if you stay ahead of these technological improvements in the coming year, you’ll be ahead of the game in 2024 and each subsequent year. Simply make sure that every digital marketing campaign you develop for 2023 seems real, engaging, and relatable to your target demographic. They are anticipating future trends, and you should be as well.
